The corporate image otherwise known as the logo is, or should be, the atom in the design universe containing the color scheme and the typographic footprint to be used on all promotional materials. A poorly designed logotype dooms all future designs to mediocrity.
Come everybody pray
Make your decision
From the bars of our prisons
You don't have to believe
In the God I conceive
Just Come everybody pray
Cause It’s starting today..
A selection from the NYT media site
“Perhaps fifty per cent of the character of a printed page lies in it’s letterforms. Much of the other fifty per cent resides in its margins”
Elements of Typographic Style
The Graphic Artist & his
“...sane judgement abhors nothing so much as a picture perpetrated with no technical knowledge, although with plenty of care and diligence. Now the sole reason why painters of this sort are not aware of their own error is that they have not learnt Geometry, without which no one can become an absolute artist; but the blame for this should be laid upon their masters, who themselves are ignorant of this art.”
Of the Just Shaping of Letters ..